Local SEO is the answer
What is Local SEO?
Local SEO is the process of optimising your Digital Presence to ensure that when local customers are searching for your services, you appear top of the pile. There are a number of factors we take into account when looking to improve your digital presence such as your website, your google my business profile, your social media and your local citations amongst many other factors.
How can Local SEO help Garages, Workshops and Bodyshops
When it comes to garages, workshops, and bodyshops, these businesses rely on a large amount of local footfall to drive revenue. In the past, many of these businesses have relied on local advertising such as newspaper ads, notice boards and maybe occasional social posting but many of these businesses haven’t optimised their presence for search engines, meaning that those that have, are appearing top of the pile when customers are searching for their services. Being on the first page of Google or Google Maps search is vital as most customers barely ever scroll past the first set of results, so if you are outside of this, you are missing out on potential customers.
How we Improve your Garage, Workshop or Bodyshops Local SEO
Improving your Website
Your website is incredibly important when it comes to improving your Local SEO presence. By improving things like mobile optimisation, on-page content and technical fixes, we can ensure that your website has the best chance of ranking highly in Google searches that have local intent. Meaning that we put your website in front of the right customers, at exactly the right time.
Optimising your Google My Business Profile
Your Google My Business profile is essential for enhancing your Local SEO presence. By optimising elements like business hours, customer reviews, and service descriptions, we ensure that your garage, workshop, or body shop stands out in local searches. An optimised profile makes it easier for nearby customers to find and choose your services, bringing your business to the forefront of search results when potential clients are actively looking for what you offer. This way, your business is in the right place, at the right time, attracting more customers right from their search results.
Local Keyword Research: Targeting the Right Search Terms
To ensure your business is easily found, we conduct comprehensive keyword research focused on your local area and services. This process identifies high-impact search terms that your potential customers are using to find services like yours. By targeting these specific keywords, we help you capture the local audience actively searching for automotive services.
On-Page SEO: Optimising Your Content for Search Engines
Our On-Page SEO services make sure that every page on your website is optimised for relevant keywords, readability, and user experience. This involves refining titles, meta descriptions, headers, and images to align with local search intent, boosting your website’s ability to rank higher in search engine results. This way, your website becomes more visible to users seeking services in your area.
Local Citations: Building Your Online Presence Across the Web
Local citations are essential for increasing your business’s visibility in local search results. We ensure your garage or body shop’s information is consistent across key online directories, such as Google, Yelp, and industry-specific sites. These citations signal to search engines that your business is legitimate and well-established, which can lead to improved rankings and credibility.
Technical SEO Audit: Enhancing Your Website’s Foundation
A strong technical foundation is crucial for SEO success. We conduct a thorough Technical SEO Audit to identify and fix issues such as slow page speeds, mobile usability, and broken links. By addressing these technical elements, we ensure that your website performs optimally, providing a better user experience and improving your chances of ranking in local search results.
Review Management: Building Trust Through Positive Feedback
Positive reviews not only boost your business’s reputation but also play a role in SEO. We help you set up a Review Management system to encourage satisfied customers to leave feedback. Responding to and managing these reviews helps build trust and keeps your business looking credible, ultimately driving more traffic to your site.
Local Link Building: Strengthening Your Website’s Authority
Local link building involves acquiring links from trusted, relevant sites in your area. By connecting your business with local directories, publications, and other businesses, we improve your site’s authority and trustworthiness. This can increase your site’s rankings and establish your business as a reputable service provider within your community.
Competitor Analysis: Gaining Insight to Stay Ahead
Understanding what your competitors are doing helps us identify opportunities for your business. We conduct a one-time competitor analysis to find gaps in the market, allowing you to position your business more effectively. By keeping an eye on the competition, we help you maintain an edge and capitalise on trends in your industry.
Conversion Rate Optimisation (CRO): Turning Visitors into Customer
Once we drive traffic to your site, we focus on converting those visitors into customers through Conversion Rate Optimisation. We analyse your site layout, calls-to-action, and user flow to make sure visitors can easily find what they need and are encouraged to take action, whether that’s booking a service or calling your shop.
SEO Performance Tracking: Measuring Success and Ongoing Results
We provide guidance on tracking your SEO performance, so you know exactly how your investment is paying off. From traffic numbers to ranking improvements, our SEO Performance Tracking Guide ensures you can monitor your growth and make informed decisions to keep your business moving forward.
What results can I expect from Local SEO?
Results vary with each project, but we have always seen our clients make a significant return on their investment. We generally see anywhere from a 30% increase in traffic, to anything above a 200% increase in traffic. This amount can translate to a value of above £10,000 per month additional revenue for some medium-sized businesses. Take a look at a case study here to see a real-life example of how SEO increased revenue for one business.
How long does it take to see the benefits of Local SEO?
We always give realistic expectations to our clients and we generally start to see results from between months 3-6 after implementation. It is possible for results to come much quicker and in some cases where competition is high it can take longer. As part of our initial discussion, we will always provide a realistic time-scale and then you can make a decision on whether you feel this is right for you and your business.
With every package, we offer a performance tracking guide, so you can see the results yourself firsthand. Our business is built on trust and we ensure that what we do can be measured if you don’t see an increase in local traffic, we will review the whole project again for free.
How much does Local SEO Cost?
Local SEO is not as expensive as you may think and we have always made sure our customers see a return on their investment. Doing this process properly not only leads to short-term wins, but businesses can reap the benefits of this for years to come. We have several different local SEO packages, however, we are currently running a discounted offer specifically for Garages, Workshops and Bodyshops. These packages can be found here.
Is Local SEO right for my Garage, Workshop or Bodyshop?
That is completely up to you. All we can do is provide the facts and the results that help you make your decision. If you have any questions on whether this can work for you, we would love to hop on a call to talk further, we will even review your current SEO performance for free.
Check out our dedicated page with the full list of services and packages here to find out more.
