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Most engineering firms we speak to have built their business on referrals, repeat orders, and trade relationships. That’s worked for years. The problem is that referrals plateau, repeat customers eventually consolidate suppliers, and the next generation of procurement managers tend…
Buyers find and choose engineering suppliers very differently than they used to. Reputation alone won’t carry you ahead of competitors who are showing up online while you’re still relying on word of mouth. A modern marketing strategy for engineering companies…
B2B Manufacturing Marketing Strategy: What’s Different About Selling to Businesses Most marketing advice aimed at manufacturers doesn’t account for the differences between selling to businesses and selling to consumers. Because B2C marketing dominates the public conversation, a lot of the…
If you’re like many of the businesses we work with, you’ve probably noticed a shift in the manufacturing marketing landscape lately: It all points to the same thing: manufacturing buyers are shifting towards digital channels to do their research and…
